What’s in an email address you ask? Well more than you think. An email is your calling card whether personal or for business and it says something about you and is often the first impression you make today. Alas, I remember the old days when we actually met in the real world.
But what I really want to start with is a warning about using the email supplied by your internet provider ie Rogers, Bell, Shaw etc (for those of us in Canada). Why you ask? Well first and foremost, if you decide to switch to another provider you will loose your email address as its tied to the provider. Those who have done this understand the frustration.
We recommend a gmail account. And we are the first to admit we like Google’s apps. They are easy to use across devices and of course it doesn’t matter who supplies the internet.
As a small business, your email is an opportunity to introduce your brand and keep reintroducing it with each email. I have had the opportunity to work with Heather Wilson and Penni Michaud of Cheetah Fusion Creative Agency. And in fact, I participated in their Wonder Wednesdays on Facebook talking about email. Heather offers the following advice for businesses
- as you eluded to, making sure that your email is the same as your business name; so, having your email address set-up and connected with your domain, is important to show that you are in business to stay.
- it’s also easier for people to remember your business email, if it’s the same as your business name for example: [email protected], as opposed to [email protected]. You will look more professional and having a professional email address also speaks to you taking your business seriously.
- another tip is to have your signature line set-up with your name, title, address, website, email address and phone number clearly laid out, so that they know how to find you both online and at your place of business.
- be responsive, even if you do not have an answer right away, send an email to acknowledge their message and let them know you’re working on getting them the information. Give a timeline if you can, as to when they can expect to hear from you!
- these are best practices that can help you standout and show you as the professional you are!
So as you can see there is a lot to an email address:
- Don’t use the one provided by your internet provider
- Choose a service like Gmail
- If you are a business make sure you use your business name as your email. And Google does host emails which makes it really easy to use because it is gmail branded to you.
Let me know if you have any questions or comments. We love to hear from you. And don’t forget we are a computer repair business servicing Barrie through Toronto and thanks to the wonders of the internet we can help lots of people outside of our onsite area.